Baozun Completes Acquisition of Hole Shanghai and Announces Senior Administration Appointment for Hole Bigger China

Baozun Inc.

Baozun Inc.

SHANGHAI, Feb. 01, 2023 (World NEWSWIRE) — Currently, Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), a foremost brand e-commerce remedy provider and digital commerce enabler in China, declared the completion of the proposed acquisition of Gap (Shanghai) Commercial Co., Ltd. (“Gap Shanghai”). The Condition Administration for Marketplace Regulation of China has granted the merger command anti-rely on clearance towards the acquisition.

Gap Greater China was wholly owned by Hole Inc. (“Gap”), America’s largest specialty apparel firm, providing attire, add-ons, and personalized treatment solutions for women, males, and children. Since the opening of its first China store in 2010, Hole Bigger China has reached robust enlargement throughout Greater China, amassing wide model recognition in the area.

Pursuing the completion of the acquisition of Hole Shanghai, Baozun will operate Gap’s functions in Mainland, Hong Kong and Macao, China, setting up from February 1, 2023. Gap Better China will grow to be component of the Baozun team, beneath the business enterprise line of Baozun Brand name Administration, led by Sandrine Zerbib, President of Baozun Brand name Administration.

Wing Xiao, the Head of Operations at Baozun Model Management, who joined recently to guide the integration preparations, has been appointed as Gap Increased China’s CEO with immediate influence. Prior to becoming a member of Baozun, Ms. Xiao was the Global CEO of Skip Sixty, an Italian denim fashion manufacturer for women of all ages. With in excess of 20 yrs of enthusiastic determination to retail and products excellence, Ms. Xiao has comprehensive brand administration expertise in several nations around the world, and she has demonstrated productive in both equally mature and rising markets.

Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented: “We are fired up to welcome Gap Increased China and Wing Xiao into Baozun Brand name Administration. This is an crucial milestone that accelerates our evolution into a engineering-driven, omni-channel commerce player in China. With a core staff of purposeful authorities who comprehend equally Chinese shoppers and area sector dynamics, we appear ahead to progressing our China-for-China technique and digitalization initiatives for Gap Better China.”

In expressing her intentions, Ms. Xiao said: “It is with fantastic honor to take on the job of CEO of Gap Larger China. Around the earlier few months, we have been working intently with our group to additional recognize the framework, operations and aspirations of the organization, and the men and women that push the equipment at Gap Increased China. With thorough preparations, we have attained better insights to fortify our motion ideas towards a seamless integration and productive implementation.”

“Today is a key milestone in Gap’s Companion to Amplify system to increase our global business enterprise as a result of potent local partnerships,” reported Mark Breitbard, President and CEO of Hole Brand name. “We are deeply grateful to the teams at Gap China and Hole Inc. for aiding to established the phase for Gap’s new progress chapter, and we glimpse ahead to our continued partnership with Baozun in the crucial China sector.”

The Acquisition of Hole Better China

On November 8, 2022, Beijing time, Baozun’s wholly-owned subsidiary, White Horse Hongkong Keeping Restricted, entered into a share order arrangement with Gap Inc. and Hole (United kingdom Holdings) Restricted for the acquisition of the entire fairness pursuits of two of its functioning entities, which operate the entire business of Gap Larger China.

In the meantime, affiliate marketers of Baozun and Hole entered into a series of business preparations via which Hole grants Baozun the appropriate to manufacture, sector, distribute and market Hole solutions in Greater China with regional generation abilities on an exceptional foundation. The length of these organization arrangements totals 20 many years, with an original term of 10 several years that can be renewed two times with each individual renewal of a five-calendar year phrase.

Risk-free Harbor Statement

This press release includes forward-seeking statements. These statements are built beneath the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-on the lookout statements can be recognized by terminology these as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going ahead,” “outlook” or other related expressions. Statements that are not historic information, which includes but not confined to statements about Baozun’s beliefs and expectations, are forward-hunting statements. Ahead-seeking statements entail inherent hazards and uncertainties. A selection of elements could lead to true results to differ materially from people contained in any forward-searching assertion, including but not limited to Baozun’s filings with the United States Securities and Trade Fee and its announcements, notices or other files printed on the site of The Inventory Exchange of Hong Kong Minimal. All information offered in this press release is as of the day hereof and is based on assumptions that Baozun believes to be acceptable as of this date, and Baozun undertakes no obligation to update this kind of information and facts, other than as demanded beneath relevant legislation.

About Baozun Inc.

Baozun Inc. is the leader and a pioneer in the manufacturer e-commerce provider sector, and a digital commerce enabler in China. Baozun Inc. empowers a broad and varied range of manufacturers to expand and thrive by leveraging its conclusion-to-end e-commerce services capabilities, omni-channel protection and technological know-how-pushed methods. Its built-in and technological know-how-empowered one-end solutions for China e-commerce companies address all main elements of the e-commerce functions masking IT methods, on the web keep functions, electronic advertising, client provider, warehousing and fulfillment.

For more information, please visit http://ir.baozun.com

About Hole Inc.

Gap Inc., a assortment of intent-led way of living brands, is the premier American specialty apparel enterprise presenting apparel, components, and personalized treatment merchandise for men, girls, and small children less than the Gap, Outdated Navy, Banana Republic, and Athleta makes. Hole Inc. utilizes omni-channel capabilities to bridge the electronic earth and physical suppliers to additional enhance its procuring working experience. Hole Inc. is guided by its goal, Inclusive, by Design and style, and normally takes pride in making items and experiences its customers appreciate when executing proper by its staff, communities, and earth.

For additional information, be sure to go to www.gapinc.com

For investor inquiries, please contact:

Baozun Inc.
Ms. Wendy Sun
Email: [email protected]

For media inquiries, remember to contact:

Weber Shandwick
Ms. Catherine Shen
Email: [email protected]