When British jewelry manufacturer Cernucci introduced again in 2017, it set out to bring a wild array of jeweled medallions and glowing chains to the European current market. Inspired by the elaborate parts worn by hip-hop artists as effectively as his Brazilian heritage, the brand name aims to recreate related looks for admiring lovers by way of an experimental mix of design and components.
Today, Cernucci continues to shake up the jewellery scene with its at any time-increasing range of necklaces and bracelets, as well as women’s earrings, anklets and extra. Not long ago, it has noticed superior-profile collaborators which include James Maddison and Knucks and has begun to foster a special fanbase of football fanatics, who get the ostentatious way of repping their respective groups by adorning specially bejeweled pendants of club crests.
In its fifth calendar year, Cernucci prepares to lengthen its artistic vision to other adornments in garments and extras as very well as launching a a lot more refined jewellery featuring for the summer time year. CEO Fred Buckley sits down with Hypebeast amidst the brand’s tricky time of grafting to examine its winding imaginative method, sources of inspiration and most recent assortment.
Hypebeast: What was your journey into jewelry?
Fred Buckley: As a kid I loved putting on necklaces that I created myself or picked up from a market someplace. My household in Brazil wore wild jewellery so I acquired into it quite younger. I also listened to a great deal of hip hop escalating up and often noticed what tailor made jewellery intended to the artist and their identity.
In which does Cernucci search for its inspiration?
A good deal from my upbringing. We draw a whole lot of inspiration from Brazil’s society, way of residing, soccer, favelas, creativity and beaches. Expanding up in Watford, I expended most of my weekends in London. There is infinite inspiration listed here. At any time because I began having inspiration from myself, my lifetime and what I like, we’ve experienced a apparent identity and built an astounding community who resonate with it.
How would you describe your style language?
Our style language has changed so a great deal due to the fact we begun and my individual model, and resources of inspiration have progressed as well. I acquire a great deal of inspiration from jewelers in the US like Eliantte. Just about every piece he helps make would seem to thrust the boundaries of what is attainable. At the moment we are taking components from my Brazilian heritage – making use of vivid colored stones, additional specific enameling and engraving on just about every piece.
Why is possessing accessibility to jewellery significant?
In advance of Cernucci, there wasn’t a manufacturer who made our style of jewelry for the mass sector in Europe. Wearing jewelry is one thing exclusive, it completes a suit, and rising up it appeared like only popular rappers and other superstars had this luxury. With metals like stainless metal and .925 sterling silver, it is probable to recreate these items that can last a life span and are very affordable far too. These days there are no regulations. We are altering the perception of jewelry. Most people must be capable to really feel excellent carrying jewellery.
Cernucci is celebrating its 5th anniversary, what have been some of your highlights?
Nothing at all will ever top rated getting our initially purchase, seeing Cernucci in general public for the initial time or seeing the achievement of a job the group has place with each other. My particular spotlight was providing Raheem Sterling some chains to his lodge room just soon after the Euro’s. It confirmed my perception that anyone will use Cernucci.
Speak us by way of your most recent summer months drop, what will make this launch and rollout distinct?
The eyesight has constantly been further than just jewellery. We recently dropped trucker hats and sunglasses – our first ever transition into a new products category. The reaction was insane and our first releases marketed out inside of the first working day.I’m so psyched to present our neighborhood and the entire world what we’ve been performing on for the previous 12 months. Our initially at any time outfits release.
Take a nearer look at the brand’s sparkling summer collection in the galleries above.
Cernucci’s most recent collection and other parts are obtainable to store now through its web page.