Charlotte sisters reflect on results of women-owned jewelry line

They’ve been in business enterprise virtually 10 years and even now take care of to make every thing by hand, correct in Charlotte.

CHARLOTTE, N.C. — Two Charlotte sisters say they accidentally commenced what has become a well-liked jewellery line now offered in stores throughout the state.

Twine & Twig exploded in recognition early on with some nationwide consideration, but the sisters say what retained them heading is the assistance they received together the way from other women of all ages in enterprise, keeping their business all gals-owned and operated.

They’ve been in company pretty much 10 years and still control to make every little thing by hand, suitable in Charlotte. It’s not something you see each working day — a jewelry line offered in boutiques throughout the state even now getting built bead by bead, locally and by hand.

“It variety of arrived about by accident actually, we were stringing beads 1 summer season,” Elizabeth White claimed. “We utilized to select up shells that had been interesting to us and we would string them up.”

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Good friends persuaded them to promote the assertion necklaces.

“It was luck,” White explained. “The ideal human being observed it, we experienced a launch bash and the entire thing blew up right away. It was remarkable.”

It was so ‘amazing’ in reality that Vogue quickly featured them, Anthropologie and Neiman Marcus started out carrying their line, and so did hundreds of boutiques across the state.

Jacquelyn Tugwell is the other sister and co-founder at the rear of Twine & Twig and remembers the pleasure of their early achievement.

“Anthropologie was my favourite store for good so when we got Anthropologie that was like, Ok we did it — it is remarkable,” Tugwell mentioned.

When COVID-19 strike, much of their enterprise shifted online with 75% of their sales basically coming from their internet site. However entirely women of all ages-owned and staffed, they like to say they have been accomplishing the ‘flexible do the job thing’ extensive ahead of the pandemic built it popular.

“We’re super adaptable due to the fact we’re also doing work mothers so we’re very adaptable with individuals,” White mentioned. “If you need to have to go, coming in early, using [an] added day in this article and there, we get it.” 

They also just released a teenager line — designed jointly with their children. Tugwell claimed they liked the experience. 

“We experienced our a few oldest daughters, which was an attention-grabbing encounter,” Tugwell mentioned. “Every thing we consider is cool, they never.”

But they all concur: It is rather great to have such a productive family members small business.

Get hold of Michelle at [email protected] and follow her on FacebookTwitter and Instagram.

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