Lease A Rack: A new form of clothing retail outlet opens in Atwater Village | Atwater Village Information

reDress, front

Atwater Village – A saleswoman describes to a buyer that, however, no, they are unable to negotiate the value of the apparel. It doesn’t belong to the keep.

Instead, each individual rack at reDress on Glendale Boulevard is rented out by persons.  The garments they provide is their own – attire, tops, pants, sweaters, shoes, and add-ons. Rack renters write descriptions and established prices.

On 1 rack hangs a sleeveless black dress created by Valerie Bertinelli (don’t forget her?) offering for $25. Around the dressing rooms, a pair of golden Jimmy Choo peep-toe metallic heels are priced at $75, future to purple Nike Mamba Mentality sneakers with teal laces, utilized rarely if at all. Price tag: $200.

Consignment stores are nothing new. But renting a rack to offer your things is a new solution, at least in the U.S. In Finland, where the reDress house owners hail from, the principle has been all-around for a prolonged time.  Equivalent outlets also exist in other sections of Europe, explained co-operator Kati Kanerva.

“We are encouraging people to recycle their great high quality preloved garments and support the entire world be a little bit more sustainable,” Kanerva claimed, “by providing a spot the place folks can very easily promote their dresses.”

She took a instant to issue out that the black boots she was sporting were purchased from 1 of the renters. Hey, Kanerva performs there. She receives first select.

Kanerva said all 50 racks in the retail outlet were being promptly booked just after its grand opening previous thirty day period. Renters spend $99 a 7 days and 15% commission on revenue. Some renters say they recouped their revenue rapidly.

“By the third day, I assume I now manufactured around $500,” stated Gwen Nable. She initially rented for a 7 days, then extended the lease, bringing in far more outfits to restock as goods ended up offered. A whole lot of it was previously classic when she acquired it, or was from regional designers like Cultura en tu Ropa or Patchouli Nomad.

And then, of class, while she was in the keep in any case, she purchased a gown from one particular of the other racks.

reDress, interior

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