Pregame ‘fit pics are a common form of social media put up amid collegiate and professional sports groups. These pregame outfits give enthusiasts a different cause to cheer for their favored athletes on and off the court though demonstrating off their character and design.
Amid the several groups who exhibit their swag on social media, 1 that hits close to home is none other than BYU’s No. 18-rated women’s basketball workforce.
Amid a 14–1 time with substantial hopes of event enjoy, the BYU women’s basketball workforce is not only a single of the most thriving teams on campus but also a single of the most vogue-ahead. The BYU gals hoopers clearly show off their pregame ‘fits for all to enjoy, from Nike and Jordan to Chanel and Gucci.
A person star of the women’s basketball team who normally takes certain satisfaction in her styling is guard Shaylee Gonzales. On leading of averaging 18.5 details for each game, Gonzales is a steady characteristic in the pregame outfit posts and a pressure for fantastic among the vogue, social media and basketball worlds.
“It’s just a further way to categorical myself individually,” Gonzales said of the pregame ‘fit trend. “I enjoy style and clothing, so to be capable to set out what I like to use and my trend is just my individuality.”
Gonzales also mentioned how groups in the WNBA and other leagues use pregame ‘fits not only as a way to showcase their particular person personalities but also as a way to raise enjoyment all around the recreation and the gamers.
“It’s super enjoyable ahead of the sport,” Gonzales said. “I sense like it is super fascinating to get your outfit all set to take images with your teammates.”
A single of the best sections? Showing off your ‘fits can actually pay out off. With title, impression and likeness deals now out there to athletes, manner is no lengthier just a pastime. Gonzales a short while ago declared her NIL deal with regional Provo enterprise Thrifthood, employing her significant profile as a Division I athlete to bring interest to the smaller small business.
Gonzales is essential to write-up on her social media channels about Thrifthood and encourage the model by carrying their clothing as element of the offer.
“Thrifthood is a local community of individuals who love style and seeking fantastic, but also currently being sustainable to the earth with vintage clothes,” co-founder Albee Bostrom said.
Around the span of two a long time, what started as some mates reselling outfits in their basement has turned into a person of the best shops in Utah County. Focusing on classic outfits from the ’80s, ’90s, and early 2000s, Thrifthood aims to not only present distinctive styling selections to individuals who store there but also an atmosphere targeted on household and friendships.
“Gonzales suits ideal into our mold,” co-operator Warren McDade stated. “If she was not a basketball player I experience like she would work here as an worker bring about she suits all our personalities way too, like a household.”
Gonzales was a frequent buyer at Thrifthood even ahead of the new deal and came to the forefront of the brand’s focus when NIL deals begun to pop up about the nation.
“The first imagined for a offer was female, and then it was just Shaylee,” McDade mentioned. “Her character is enjoyment, it’s amazing, and she’s usually like, ‘I wanna get extra into styling far too.’”
In Thrifthood’s Instagram article saying their partnership, the caption notes Gonzales as a “bucket getter, trailblazer, and large advocate for community representation.”
The two check out the deal as mutually useful, as Gonzales appears to be like to grow her style horizons and Thrifthood builds a even larger consumer and follower foundation by way of the BYU star’s 79,000 Instagram followers.
Thrifthood claimed the extra publicity from Gonzales’ partnership with them has caught the attention of other athletes across the place in search of trend-relevant offers in the NIL space.