The Keys to Frictionless Buying Experiences

U.S. merchants give some of the most frictionless consumer experiences in any region.

Their Worldwide Browsing Index scores are increased than the ordinary of those of 6 international locations, according to “The 2022 Global Electronic Purchasing Playbook,” a PYMNTS and Cybersource collaboration primarily based on a study of 3,100 corporations and 13,114 buyers from 6 nations around the world.

Get the report: The 2022 Global Electronic Browsing Playbook

The World Searching Index score is a quantitative measurement of how frictionless or friction-laden merchants’ shopping ordeals are. Higher Index scores correspond to extra seamless browsing experiences.

In one particular buying site — on the internet cross-channel shopping — U.S. retailers earn a score that’s 6 details bigger than normal, topped only by the score of Mexico.

In mobile cross-channel buying, U.S. merchants score 10 points increased than ordinary and rank optimum among the 6 countries.

In the third shopping locale — brick-and-mortar — U.S. merchants rating a few points higher than typical, with only the United Arab Emirates scoring increased and Brazil scoring the very same.

The factors that established U.S. merchants apart from the relaxation are two advertising incentives that encourage consumers to simply click “buy.”

These contain benefits, discount coupons and promos, which are available by 91% of U.S. retailers, and totally free transport, which is offered by 60% of U.S. retailers.

Among all the retailers of the equivalent nations around the world PYMNTS researched, 86% provide promotions and 54% give totally free shipping and delivery alternatives.

U.S. retailers are also considerably ahead of the relaxation in supplying “protect me” attributes and procedures.

These incorporate offering capabilities that assure secure knowledge storage and make it quick for shoppers to solve disputes and return buys by mail or at the store location.

Between U.S. retailers, 64% make it easy for customers to resolve disputes, and 54% make it straightforward for buyers to return buys by mail or at a retail outlet place.

Equally of all those percentages are increased than the shares of retailers on regular, which are 48% and 50% respectively.