What Mona Akhavi, CEO of VRAI Jewellery, Wears to Get the job done

Mona Akhavi was not usually a leader in luxury items. The entreprenuer began her profession in technological know-how after earning her degree in mechanical engineering from the University of British Columbia, followed by an MBA from Simon Fraser College. Her very first foray into the planet of tech was to aid makes develop their e-commerce presence, primary her to found her have commence-up—a technological innovation platform that assisted brand names capitalize on influencer promoting. “Style and technological innovation are my two major passions, but I also wished to perform on matters that empower a greater long term for our world and for our society,” Akhavi states. 

Her present-day position as the CEO of VRAI—the lab-developed diamond manufacturer backed by Leonardo DiCaprio, that’s very likely taken your Instagram feed by storm—is performing just that. VRAI’s diamonds are made making use of hydropower in the Pacific Northwest, with zero mining associated. Their father or mother firm, Diamond Foundry, designed its very own zero-emission technological innovation that alleviates the release of greenhouse gases during the generation course of action, and turned Licensed Carbon-Neutral in 2017. “There is all this fantastic opportunity that comes up if you align oneself with your values,”  Akhavi states.

Mona Akhavi, VRAI CEO

Mona Akhavi sporting rings on a number of fingers. 

(Image credit: Mona Akhavi)

Given that Akhavi took the reins at VRAI in September 2020, the model has expanded exponentially. They have branched out to both Europe and Asia, whilst collecting a celebrity next  that includes names like Gwen Stefani, Justin Bieber, and Jennifer Lopez.