Shopping for diamonds online can be intimidating. Not only are you searching for a piece you (or your recipient) will find beautiful and wear for years to come, but you want to be entirely confident that what you’re buying is authentic and will arrive safely. Fine jewelry is no small purchase and you deserve to feel secure buying something of such high value and personal significance.
Thankfully, many fine jewelry retailers have made shopping for diamond jewelry online a safe and streamlined process. These sites offer detailed information on where their gemstones and other materials come from, comprehensive valuation reports, and shopping consultations by phone or video if you want human help.
In addition to the biggest names you already know about, the list below covers the 17 best places to buy diamond jewelry online. It touches on just about every category you could think of, from lab-grown diamond specialists to artisans working with responsibly sourced gems, classic jewelry houses to boutique designers, big splurges to dainty, everyday gems. Keep reading to learn why we like—and trust—these retailers for quality, authentic diamond jewelry online.
The Most Affordable Diamond Jewelry Online
Like pretty much every other product, fine jewelry has gotten the direct-to-consumer treatment. With a fine-tuned supply chain and a direct line to customers via social media, these companies are able to skip the traditional retail markup, meaning quality jewelry for a fraction of the price.
Mejuri: Everyday Fine Jewelry
Stone And Strand: Modern Pieces Minus The Markup
The Last Line: Fine Jewelry That’s Fun
Noémie: Transparent Prices
The Best Diamond Jewelry Splurges Online
When money is no object and diamonds are the subject, things are bound to become very, very sparkly. In this section, you’ll find designers and retailers who take fine jewelry up a notch, not just with carat count but also with craft.
Moda Operandi: High-Fashion Luxury
Bergdorf Goodman: Beyond Basic Diamonds
David Yurman: Keep-Forever Classics
The Best Brands for Lab Grown Diamonds
The popularity of lab-grown diamonds has skyrocketed in the last few years. Not to be confused with “diamond simulates,” like cubic zirconia, which look similar to diamonds but are not true carbon crystals, these are “real” diamonds, cultivated from the carbon seeds of pre-existing diamonds in a lab setting, which lessens their environmental impact.
Vrai: Stylish And Sustainable
Brilliant Earth: Customized Options
Clean Origin: Responsible Supply Chain
The Best Vintage Diamond Jewelry Online
Vintage jewelry can be more unique, sustainable and affordable than buying new. But because you aren’t dealing with the original manufacturer or retailer, it’s important to choose sources that have a trustworthy vetting process and are knowledgable to answer any questions you may have about buying vintage diamond jewelry online.
1stDibs: Rare Finds Worth Coveting
Farfetch: Luxury Finds For Less
The Best Shops For Traditional Diamond Jewelry
For traditional diamond jewelry pieces like stud earrings, pendant necklaces, or tennis bracelets, the web is your oyster. After browsing dozens of fine jewelry shops online, the following stand out for their breadth of selection, range of price points and reliable retailer reputation.
Blue Nile: Elegant For Everyday
Allurez: Perfect For All Occasions
The Best Shops for Independent Designers
When you’re looking for something beyond the basic stud earring or pendant necklace, turn to independent designers. There are so many talented, inventive people and small workshops making interesting, original jewelry. Treat yourself by having a look.